Did you know that about 33% of the people all across the world have found direct mail to be one of the most effective ways to remember a product or a service?
And that’s not it!
About 79% of the overall consumers will immediately act on a direct mail without any second thoughts.
Over the course of years, I’ve been involved in various direct response campaigns, helping clients generate revenue by doing Facebook Ads, SEO and Google ads.
There were times people used to spend days working their magic on yellow pages.
Direct Response Marketing was the REAL DEAL.
In today’s digital world, I’ve seen various marketers and business owners doubt the effectiveness of direct response marketing.
Nowadays, people’s mailboxes are flooded with tons of promotional messages and are often bombarded with different promotional messages from different brands.
“Direct Response Marketing isn’t as effective as it used to be.”
That’s what I hear often nowadays.
And that’s what we will take a look at here.
Before we dig in deep, let’s rewind a bit and shift our attention towards the history of direct response marketing.
Direct Response Marketing’s HISTORY
You would have seen direct response ads before!
Listed below are some of the different types of direct response ads:
● Junk Mail
● Cold Calls
● Internet Pop-Ups
● TV Ads
● Radio Ads
Direct response ads have been longer around us than anything else.
In the past, they did wonders for various businesses.
However, we have gotten used to such ads. And that’s exactly why they aren’t quite effective as they used to be.
Some people have even claimed that they get annoyed over these direct response ads.
Direct Response Marketing has been around for centuries.
But! In some cases, it doesn’t fail to capture the same magic that it used to before.
Rise Of Content Marketing
And then came content marketing….
What is it exactly?
Let’s take a look.
According to HubSpot, "Content Marketing involves planning, creating, distributing as well as sharing and publishing content to reach your potential prospects. This tactic has turned out to be quite effective in helping brands boost sales, connect with their customers and prospects, increase awareness and engage with their target audience."
In this case, you don’t sell to the customers.
Instead of selling your products and services directly, you are adding value to the lives of your prospects and customers by focusing on their pain points and help them solve their problems.
Here, you will be providing them with high-quality content that adds value to their lives.
It’s something that your customers and prospects would love to see.
And that's exactly how you build a long-term relationship with your prospects and customers.
In this case, you aren’t putting ads in front of their faces.
Instead, you are building awareness as well as creating a positive attitude.
I’d say that direct response marketing and content marketing are the opposites of each other.
Is There Any Scope for Direct Response Marketing?
Although both of the tactics are the exact opposites of each other, I’d say that they complement each other really well.
In today’s world, direct response ads won’t have a long-term effect on your prospects. And that’s where content marketing will come to save the day.
Let's just imagine that you are offering a free E-Book focusing on how businesses can dominate on social media. However, if you don’t equip direct response marketing, people won’t be able to know that it exists.
In short, we can conclude that “Direct Response Marketing is definitely ALIVE.”
All that’s required is a little change in the way it’s equipped and once you are able to crack the code, you will have a perfect marketing strategy in your hands.